API

Analytics

To help you measure performance, attribute conversions, and optimize marketing campaigns, the Distribusion whitelabel booking engine supports tracking through both custom booking identifiers and UTM parameters. This allows you to analyze where bookings are coming from, tie them back to specific campaigns, and monitor conversion activity using tools like Google Analytics.

Booking ID Tracking

You can track the booking reference by passing the retailerBookingNumber as a URL parameter.

This value will appear in the Transaction Overview report that we provide monthly by default or daily upon request.

Example

Plain text

https://book.distribusion.com/checkout?[...]&retailerBookingNumber=111111

UTM Tracking

For source and campaign attribution, you can append standard UTM parameters to the whitelabel URL:

URL Parameter

Google Analytics Field

utm_id	Campaign Code
utm_source	Source
utm_medium	Medium
utm_campaign	Campaign
utm_term	Keyword
utm_content	Ad Content

Example

Plain text

https://book.distribusion.com/landing ?[...]&utm_source=newsletter&utm_medium=email

SDK Widget

If you're embedding the booking widget via SDK, you can pass UTM parameters programmatically:

Search Widget

Plain text

<div id="distribusion-search"></div>
<script src="https://book.distribusion.com/sdk.1.0.0.js"></script>
<link href="https://book.distribusion.com/sdk.1.0.0.css" rel="preload">
<script>
  window.addEventListener('load', () => {
    const root = document.getElementById('distribusion-search')
    Distribusion.Search.mount({
      root,
      partnerNumber: 222222,
      locale: 'en',
      currency: 'EUR', // optional
      defaults: { // optional
        departureStation: 'CODE', // or
        departureArea: 'CODE', // or
        departureCity: 'CODE',
        arrivalStation: 'CODE', // or
        arrivalArea: 'CODE', // or
        arrivalCity: 'CODE'
      },
      utm: { // optional
        utm_campaign: 'VALUE',
        utm_content: 'VALUE',
        utm_id: 'VALUE',
        utm_medium: 'VALUE',
        utm_source: 'VALUE',
        utm_term: 'VALUE'
      }
   })
})
</script>

Route Widget

Plain text

<div id="distribusion-search"></div>
<script src="https://book.distribusion.com/sdk.1.0.0.js"></script>
<link href="https://book.distribusion.com/sdk.1.0.0.css" rel="preload">
<script>
  window.addEventListener('load', () => {
    const root = document.getElementById('distribusion-search')


    Distribusion.Search.mount({
      root,
      partnerNumber: 222222,
      partnerBookingNumber: 222222,
      locale: 'en',
      currency: 'EUR', // optional
      defaults: { // optional
        departureStation: 'CODE', // or
        departureArea: 'CODE', // or
        departureCity: 'CODE',
        arrivalStation: 'CODE', // or
        arrivalArea: 'CODE', // or
        arrivalCity: 'CODE'
      },
      utm: { // optional
        utm_campaign: 'VALUE',
        utm_content: 'VALUE',
        utm_id: 'VALUE',
        utm_medium: 'VALUE',
        utm_source: 'VALUE',
        utm_term: 'VALUE'
      }
   })
})
</script>

Google Tag Manager Setup

To enable conversion tracking in Google Analytics via Google Tag Manager:

1. Share your GTM Container ID with us (format: GTM-XXXXXXX)

Login into https://tagmanager.google.com/
Get the GTM ID from the page

2. We will configure the whitelabel integration and expose the required data layer.

3. On your end, set up event tracking in GA using your GTM container.

In your GTM account, create a Data Layer Variable (e.g., utmContent) that matches the key (e.g. utm_Content) used in the data layer.
Add this variable to your conversion tag in GTM to start tracking

If you want to, you can also share the Google Analytics container ID, for example: UA-1319168-1.

Sections

Analytics

Booking ID Tracking

UTM Tracking

SDK Widget

Search Widget

Route Widget

Google Tag Manager Setup

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Sections

Analytics

Booking ID Tracking

UTM Tracking

SDK Widget

Search Widget

Route Widget

Google Tag Manager Setup

What made this section unhelpful for you?

On this page

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